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Design ideas
that connect people

Designing visual identities, digital products,and experiences that feel clear, memorable, and human.

Let's Collaborate

Let's Collaborate

Let's Collaborate

Let's Collaborate

About Shift

Hello, I'm Zehra. I help curate visual identities, digital products, and experiences that feel clear, memorable, and human.

A woman with long hair stands in front of a bright sun, creating a warm and radiant atmosphere.
A woman with long hair stands in front of a bright sun, creating a warm and radiant atmosphere.

I combine research, storytelling, and design to create experiences that feel both functional and emotionally engaging.

Download my CV

Download my CV

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Years designing digital and print products

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Projects delivered worldwide

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Returning clients

Learn how we work

See my work

Featured projects

Meaningful digital experiences for lasting, real growth across modern brands.

Blending Tech & Music: RUBYCONF. AT

A visual identity for RubyConf Austria that merged Vienna's musical heritage with the Ruby developer community.

Blending Tech & Music: RUBYCONF. AT

A visual identity for RubyConf Austria that merged Vienna's musical heritage with the Ruby developer community.

For Locals by Locals - Podrži ideju

We craft brands into simple, seamless digital experiences.

For Locals by Locals - Podrži ideju

We craft brands into simple, seamless digital experiences.

"I am from Bosnia, take me to America" - US Alumni Association BiH

A refreshed visual identity for the U.S. Alumni Association in BiH.

"I am from Bosnia, take me to America" - US Alumni Association BiH

A refreshed visual identity for the U.S. Alumni Association in BiH.

View all works

View all works

View all works

Process

Strategy into focused execution

Turning insights into action with a clear, fit, repeatable process that delivers results.

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Discover

Understanding the project, its goals, audience, and context before making design decisions.

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Discover

Understanding the project, its goals, audience, and context before making design decisions.

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Explore

Developing concepts and creative systems through research and experimentation.

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Explore

Developing concepts and creative systems through research and experimentation.

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Refine

Refining ideas into cohesive experiences that balance clarity and expression.

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Refine

Refining ideas into cohesive experiences that balance clarity and expression.

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Launch

Supporting implementation and bringing the final experience to life seamlessly and effectively.

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Launch

Supporting implementation and bringing the final experience to life seamlessly and effectively.

  • Modern stylized "LOGO" wordmark with rounded, geometric letterforms.
  • Logoipsum brand logo with a sunburst star icon.
  • Interlinked triple-loop chain icon, representing connection or infinity.
  • Interlinked triple-loop chain icon, representing connection or infinity.
  • "IPSUM" bold sans-serif typographic logo.
  • Logoipsum horizontal logo with a circular geometric icon.
  • Logoipsum horizontal logo with a circular geometric icon.
  • "IPSUM" bold sans-serif typographic logo.

See what I do

Design services, built to scale

Strategy-led design that supports long-term growth and team alignment.

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Branding & Visual Identity

Distinctive visual systems that help organizations, products, and ideas feel memorable and recognizable.

Abstract motion blur of a person running against a cool blue and white gradient background.

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Branding & Visual Identity

Distinctive visual systems that help organizations, products, and ideas feel memorable and recognizable.

Abstract motion blur of a person running against a cool blue and white gradient background.

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1

Branding & Visual Identity

Distinctive visual systems that help organizations, products, and ideas feel memorable and recognizable.

Abstract motion blur of a person running against a cool blue and white gradient background.

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2

UX/UI & Web Design

Digital experiences that balance usability, clarity, and visual expression.

Abstract motion blur of a person running against a deep blue and white gradient background.

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UX/UI & Web Design

Digital experiences that balance usability, clarity, and visual expression.

Abstract motion blur of a person running against a deep blue and white gradient background.

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2

UX/UI & Web Design

Digital experiences that balance usability, clarity, and visual expression.

Abstract motion blur of a person running against a deep blue and white gradient background.

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Conference & Event Design

Memorable event experiences through visual identities, websites, presentations, merchandise, social media, and key conference touchpoints.

A surreal portrait of a woman with a wavy rainbow light trail covering her eyes, wearing a white blazer.

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Conference & Event Design

Memorable event experiences through visual identities, websites, presentations, merchandise, social media, and key conference touchpoints.

A surreal portrait of a woman with a wavy rainbow light trail covering her eyes, wearing a white blazer.

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Conference & Event Design

Memorable event experiences through visual identities, websites, presentations, merchandise, social media, and key conference touchpoints.

A surreal portrait of a woman with a wavy rainbow light trail covering her eyes, wearing a white blazer.

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Creative Direction

Helping ideas take shape through thoughtful concepts, visual storytelling, and creative direction that brings people, messages, and experiences together.

Blurred silhouettes of people walking behind a vertical-ribbed, orange translucent glass panel.

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Creative Direction

Helping ideas take shape through thoughtful concepts, visual storytelling, and creative direction that brings people, messages, and experiences together.

Blurred silhouettes of people walking behind a vertical-ribbed, orange translucent glass panel.

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4

Creative Direction

Helping ideas take shape through thoughtful concepts, visual storytelling, and creative direction that brings people, messages, and experiences together.

Blurred silhouettes of people walking behind a vertical-ribbed, orange translucent glass panel.
Artistic profile portrait of a woman with ethereal motion blur in orange and teal tones.

Ready to build something cool?

Contact me at hello@zehriich.com

Get started

Get started

Get started

Get started