For Locals by Locals - Podrži ideju
We craft brands into simple, seamless digital experiences.
Scope>
Visual identity for the brand and first local crowdfunding platform.
Project overview
Podrži ideju was the first local crowdfunding platform built to help young entrepreneurs turn ideas into real projects through crowdfunding, mentorship, and education. I was brought on to create the visual identity and design the entire website from scratch, giving the platform a personality people would want to be part of.
The challenge
The client's brief was simple: "When someone lands on the website, I want them to be excited to stay and join us." That became the foundation of the project. The challenge wasn't just creating something visually engaging, but building a bridge between younger entrepreneurs and the older generation of mentors and investors. The creative direction centered around collage-inspired visuals that became the defining element of the identity. I wanted the website to remain simple and intuitive, while still feeling full of personality, so I relied on expressive imagery to bring energy and character to the experience. I also wove subtle references to local pop culture into the collages—popular phrases, song lyrics, and everyday expressions that would instantly resonate with the audience. Even parts of the website copy followed the same creative direction, helping the entire experience feel cohesive, authentic, and distinctly local.
The Results
The result was a brand that people genuinely connected with. Younger audiences found it fresh and exciting, while older visitors enjoyed the nostalgic references! It was such a fun project to work on.
Ready to build something cool?
Contact me at hello@zehriich.com