“I am from Bosnia, take me to America” – US Alumni Association BiH
A brand refresh that gave the U.S. Alumni Association in BiH a more professional, ready-to-use identity.
Scope
Brand refresh, logo suite, brand guidelines
Goal
A more professional, memorable identity rooted in the connection between Bosnia and Herzegovina and the U.S.
Key decision
A full logo suite delivered with ready-to-use documents, so the brand could be used immediately.
Result
A board-approved identity, rolled out right away.
The challenge
Returning for a new project, the association had outgrown its logo, which no longer reflected who they had become. The brief was focused: a more professional, memorable identity rooted in the connection between Bosnia and Herzegovina and the United States.
Approach
After a round of ideation, I built a complete logo suite so the brand would work in every context the association uses: primary and secondary versions, a standalone mark, typographic variations and usage guidelines. An identity only matters if it gets used, so I also set up a color palette, a typography system and reusable graphic patterns, and formatted the internal documents the association needed immediately.
Outcome
The board selected and approved the final direction. The association rolled out a cohesive identity immediately, with a more professional and recognizable presence. Being asked back for a second project reflects the trust built through our earlier work.
Looking back
An identity is only as strong as its first use. Shipping the everyday documents alongside it is what made adoption immediate.
Next project
Hiring, or have a project in mind?
I’m open to full-time brand and visual design roles and to freelance projects. Tell me about the role or the project below, or email me at hello@zehriich.com.